My clients hire me to design and illustrate for all types of projects, including Children's books, website banners, t-shirt designs, mascot designs for sports teams and branding, editorial illustrations for magazines, book covers, and more.
Whether it’s a small detail on product packaging or a fully illustrated music poster, unique illustrations have the ability to add that extra “wow factor” to any of your projects. A range of illustration styles are available from hand drawn and loose to crisp and modern.
The process always begins with a rough concept sketch, which is then reviewed by the client. This ensures that everyone is on the same page before getting too deep into the project.
Next, is the first draft of the polished illustration, which includes all the little details and in some cases, colouring. Again, there’s an opportunity to review the progress.
Lastly, I’ll make any final tweaks that are needed and integrate into the larger design. Once approved, I provide all high-resolution files types that you’ll ever need.
The first point of contact between potential customers and your brand is often your logo. It’s very important that this first interaction is memorable and a connection is made. Strong logo design is timeless and requires no explanation. If done correctly, it has the ability to convey your brand’s personality and voice in an instant.
As a freelancer, I pride myself in developing logo designs that are based on strategy and objective thinking. They should look good, but also serve a purpose. This is why all branding projects begin with a research and discovery phase. Next, we move into the creative development stage where multiple logo concepts are presented and clients have a number of opportunities to provide their own feedback. At the end of the process, I’ll provide the print and web versions of your logo as well as any colour variations or lockups needed.
Many companies make the mistake of believing a logo and a brand are the same thing. In reality, a logo is only a small piece of a much bigger puzzle. A brand is the encapsulation of a company’s mission statement, objectives, and corporate soul as expressed through the corporate voice and aesthetic. It is the logo, words, colors, typography, personality, tone of voice, products and more, all working as single unit to express what your company stands for. A strong brand has the power to make connections with its intended audience and naturally creates loyalty.
Through years of experience, I have developed an effective process for developing successful brand identities. It begins with research and understanding the story that you want your brand to tell. Once a clear direction has been established, I move into the creative phase, which consists of creating the logo, brand standards manual and stationery. Because every company is different, branding packages can be modified based on your individual needs.