The first point of contact between potential customers and your brand is often your logo. It’s very important that this first interaction is memorable and a connection is made. Strong logo design is timeless and requires no explanation. If done correctly, it has the ability to convey your brand’s personality and voice in an instant.
As a freelancer, I pride myself in developing logo designs that are based on strategy and objective thinking. They should look good, but also serve a purpose. This is why all branding projects begin with a research and discovery phase. Next, we move into the creative development stage where multiple logo concepts are presented and clients have a number of opportunities to provide their own feedback. At the end of the process, I’ll provide the print and web versions of your logo as well as any colour variations or lockups needed.
Many companies make the mistake of believing a logo and a brand are the same thing. In reality, a logo is only a small piece of a much bigger puzzle. A brand is the encapsulation of a company’s mission statement, objectives, and corporate soul as expressed through the corporate voice and aesthetic. It is the logo, words, colors, typography, personality, tone of voice, products and more, all working as single unit to express what your company stands for. A strong brand has the power to make connections with its intended audience and naturally creates loyalty.
Through years of experience, I have developed an effective process for developing successful brand identities. It begins with research and understanding the story that you want your brand to tell. Once a clear direction has been established, I move into the creative phase, which consists of creating the logo, brand standards manual and stationery. Because every company is different, branding packages can be modified based on your individual needs.